Should My Wannabe Influencer Pal Cease Using People for Material?

One Side: Beth

Sometimes she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her Instagram later, and it comes like a surprise: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

Marielle also expects me to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: observing the nuances, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I know not everyone likes being filmed, but often spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal videographer, but friends help each other in small ways. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value our friendship deeply and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Wendy Barry
Wendy Barry

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.