Amorim's Fatal Error? Taking On The Executives and an Unassailable Executive Tier

Itbecame clear he could survive losing against Grimsby. He weathered a decisive continental showpiece versus one of the worst Tottenham teams for many years. He withstood home defeats against domestic rivals, a lowly league position, the tactical inflexibility, squandering some of the club’s best academy products, a poor winning percentage, labeling the squad the worst in Manchester United history. Yet, there existed a single opponent against whom the Portuguese coach would not be allowed to engage. If you challenge Jason Wilcox, and you best not miss.

Regrettably, like many a Premiership defender during Blackburn Rovers' championship campaign, Amorim came at the executive and appears to have missed. Even the most distracted of readers can see the irony here: a coach who often railed his squad for losing individual battles succumbing in the face of the intense pressure and formidable presence of a England's top division's most intimidating sporting directors.

And frankly, this whole bruising episode appears to portray Jason Wilcox in a whole new light. Perhaps it might have been easy, based on his brief stint of experience with the Saints, to view him as merely a functionary within the club's structure: a man whose appointment was due largely to his friendship with ex-colleague a fellow executive rather than any verifiable talent. How mistaken everyone was. In brilliantly outmanoeuvring United’s feted head coach, as he outmanoeuvred the hapless Dan Ashworth before him, Jason Wilcox has demonstrated as one of the sport’s true generals: a strategic mind that the club's mid-table rivals are now rightly wary.

The Tactical Conflict Regarding Formation & Ideology

For example, this was the director who having been part of the leadership that hired the 3-4-3 fundamentalist the coach in the first place, played a key role in trying to persuade him to ditch his beloved formation. Unsurprisingly, these entreaties were resisted. But perhaps these judgements carry more weight when issued by a man of a man the unimpeachable soccer background he possesses, a veteran of international appearances and a contributor to a championship team from 31 years ago.

Maybe eventually Jason Wilcox might agree to outline his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is departing with a full payout, with no penalty clause in place. The director speaks rarely in public, for excellent reasons. The true intellectuals in football – men like Jason Wilcox – function at a level beyond our own prosaic understanding. Were he to speak, most likely we would perceive would be ultrasonic blips and four-dimensional whirring. Wanting is not quite equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe allegedly proposed using the winger at right wing-back.
Sir Jim Ratcliffe has allegedly suggested playing Bryan Mbeumo at right wing-back. Image: Getty Images

An Supreme Power In the Throne

But of course, in training our focus on Jason Wilcox we overlook the real power behind the modern United throne. Jason Wilcox is, in reality, simply carrying out the commands of his line manager Sir Jim Ratcliffe, who privately has made very clear his preference for a four-man defense. According to reports, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. The owner is eager for the club to adopt analytics and analytics. According to ESPN, during a leadership summit early in his minority ownership, he declared that United’s style to football “will be determined by this group”.

After all, Sir Jim is a specialist in these intricate football matters, drawing from his background in petrochemicals and yachting. Most importantly he remains immensely wealthy, and it is known, the wealthy are the best of us: more insightful, sagacious, more tactically astute, simply better. Who else could one trust to manage a strategic plan of cost-cutting, the building of a new stadium that appears similar to an abstract design, the signing of Benjamin Sesko?

A New Football Order: Executives Over Coaches

This represents a shift we are increasingly seeing at the elite levels of the game. For decades, teams mistakenly delegated major sporting choices to subordinate staff like managers, scouts – even footballers. Perhaps it was once feasible for an up-and-coming, visionary coach with a philosophy and energy to go into an organization and implement their plan through to completion. But how many businesses have these guys established? How many large-scale layoffs have they overseen? Better by far to place the real power where it belongs: the executive class, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to determine the strategy in the boardroom and hire someone who will adapt their offering to suit. If managers were formerly chefs, they have become more akin to Deliveroo drivers: not creating the food, but still ultimately answerable should it be delivered poorly or leaks out of the box.

Nowadays, their job is increasingly not about crafting the philosophy and more about selling it: the receptionist of the operation, the public face for a club they can do little to influence. Enzo Maresca leads a team of literal children into the Champions League and wins two medium-sized trophies, and effectively is dismissed for talking. Wilfried Nancy finds his standing damaged while the people who hired him live to blunder indefinitely.

A Modern Corporate Game: Responsibility Only for the Coaches

And perhaps in a small way this is simply corporate governance at work: the elevation of a privileged elite who can never be wrong, whose choices are always untouchable, whose mistakes can always be resolved by sacking without explanation. Appoint the 3-4-3 coach only to fire them for playing too much 3-4-3. Hire the process guy and then discard them for taking too long. And above all be grateful; for the incremental increases in ticket costs, for the latest summer signings, for the fact that the grownups – however well qualified – are in charge.

Wendy Barry
Wendy Barry

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.